Recall vs. TSB vs. Service Campaign: What’s the Difference?

Need an official window sticker?
Get your window sticker ↗

When something’s wrong with a vehicle, you’ll hear terms like recall, TSB, or service campaign. They’re not the same—and your next steps (and costs) can be different.

Safety Recall (NHTSA)

  • What it is: A safety-related defect or noncompliance with federal safety standards.
  • Who issues it: Automaker, reported to NHTSA.
  • Cost: Repairs are typically free at a franchised dealer.
  • What to do: Run a recall check by VIN and contact your dealer if a campaign applies.

👉 Check for Open Safety Recalls Now

Technical Service Bulletin (TSB)

  • What it is: Guidance from the automaker for technicians about known issues or improved procedures.
  • Cost: Not automatically free; coverage may depend on warranty or goodwill.
  • What to do: If your symptoms match a TSB, talk to the dealer’s service department.

Service Campaign / Customer Satisfaction Program

  • What it is: Automaker-provided updates or fixes that aren’t formal safety recalls.
  • Cost: Varies—sometimes free within certain VIN ranges or time windows.
  • What to do: Ask your dealer to check your VIN for active campaigns.

Need the Factory Build Info?

If you also want your original window sticker (factory options/MSRP) for pricing or resale:

👉 Get a Window Sticker by VIN


Handy Items for Service Visits (#ad)

Need an official window sticker?
Get your window sticker ↗